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A UK consumer association warns about numerous paid and false product reviews, especially those written by influencers. Influencers have already been criticised for promoting products only because they got them for free, and there are not many of them who would praise something that is really good because they use it and comment negatively on…

The novelty from Instagram will be treated separately by digital managers and social network managers. It is known that it is now possible to post content directly from applications on Instagram, but according to Alessandro Paluzzi, a researcher of social networks, Instagram is testing a new option to publish content to a feed from versions…

TikTok is testing a recruitment platform. Beta users of the application and large global companies have the opportunity to try the new option. The basic idea is to attract young people, more precisely members of Generation Z, who are also the primary users of applications that have conquered the world, states Akios. The concept is…